Client: The Learning Lab
With COVID in full swing, having an on-ground open house was out of question for The Learning Lab (TLL). But as the saying goes, every obstacle grants a unique creative opportunity. For the first time, TLL held its annual open house on instagram for parents and potential tutees! The usual on-ground open house is transformed into a futuristic floating academy in the clouds, with 12 experiential instagram carousels to learn, play, explore and win prizes.
Along the way visitors are escorted by Labbie our lil robo friend, injecting character and fun to heavy educational and informational content for the open house. The clients loved lil Labbie so much that it has become a mascot of sorts for the brand’s organic social posts. A plushie was also made for giveaways!
Creative Director and Copy: Kevin Poh
Art Director and Illustrator: Fai
Motion Graphics: Cheryl Tan, Guan Jie
