Client: Ministry of Communications and Information
For Singapore's silver generation, one of the most relevant mediums is television dramas that fill the afternoon slots. The team proposed to create a info-ed drama series with Mediacorp, to communicate various complicated government policies, as well as tips and advice for a fulfilling healthy retirement. The drama's promotional materials were filled with lively retro illustrations inspired by the quirky characters in the story.
Collaboration with Mediacorp
Film Director: Royston Tan with Chuan Pictures
Creative Director: Benson Toh, Eugene Tan
Copywriter: Tytan Chang
Art Director: Fai, Sebastian Chew
Illustrator: Fai
Film Director: Royston Tan with Chuan Pictures
Creative Director: Benson Toh, Eugene Tan
Copywriter: Tytan Chang
Art Director: Fai, Sebastian Chew
Illustrator: Fai
