Client: beIN APAC
beIN Sports wanted to revitalise its communications while referencing its current branding. Reviewing past material, there was an opportunity to create a branded graphic device, as well as to connect better with fans through a more focused art direction.
Reimagining the logo’s shape as a screen, each content highlight is housed naturally to bring you the best moments in sports. Visually we also wanted match the energy and emotions of live sports so that fans can be more engaged with the content. Subjects are popping out of the beIN screen, aggressive texturing, in-match facial emotions and body contortions caught by sport photography, dynamic typography. Overall, the revitalised branding created a more cohesive, engaging, stronger impression.
Creative Director: Johnny Tan
Art Director: Fai
Art Director: Fai
