Client: Lazada
For the launch of Lazada Logistics, a manifesto video was created to showcase the brand’s strength in bridging small business owners and consumers in the challenging geographic landscape of Southeast Asia.
Each market also had key visuals developed for B2B, recruitment and internal purposes. Taking pride in its passion, the logo’s heart takes center stage, formed with their impressive fleet and actual employees.
Recruitment videos were also created to tell the unique stories of various employees around Southeast Asia. The interviews were angled on real issues faced in the region, such as females pursuing careers in a male dominated environments.
Film: Mbrella Films
Photography: The Republic Studios
Creative Director: Daniel Ko
Art Director: Fai
