Client: Friso
For the year ahead, Friso Gold wants to push Gut Resilience as the main product benefit for children. With the promise of a protected gut, parents are naturally worry-free when their curious child explores the world around them. In the TVC, we tag along with dad and daughter as they go on an outdoor adventure. Tasting rain, playing with dirt, learning and experiencing her surroundings without fear and hesitation. Stronger from within, to freely explore.
Cantonese spot for Hong Kong
A separate spot focusing on Friso's soft milk nutrients was created for the Vietnamese market as parents care more about easy digestion for their children.
Brand KV
Product KV
Film Director: Guy Goossens with TeePee Films
Creative Director: Johnny Tan and Firrdaus Yusoff
CG House: thequietlab
CG House: thequietlab
Photographer: Alwin Oh
Copy: Leon Wong
Art Director: Kah Fai
