Client: Ministry of Communications and Information
Apart from communicating with elderly folks, our objective for Pioneer Generation Package was also to assure caregivers that they are also beneficiaries of the scheme. Through a series of prints we showcase real profiles of elderly folks and their children enjoying their respective hobbies with a peace of mind, along with key information to educate them on the benefits.
Creative Director: Benson Toh
Photographer: Jimmy Fok
Copy: Dawn Yang
Art Director: Fai
Photographer: Jimmy Fok
Copy: Dawn Yang
Art Director: Fai
