Client: Ministry of Communications and Information
With the second highest proportion of diabetics among developed nations, there is an urgency to educate Singaporeans about this condition. A series of TVCs and ATL communications were launched to persuade Singaporeans to make a positive change in their lifestyle, the first campaign to kickstart a long term diabetes communication plan for Singaporeans.
Creative Director: Benson Toh, Eugene Tan
Film Director: Desmond Tan with atypicalfilms
Art Director: Fai
Film Director: Desmond Tan with atypicalfilms
Art Director: Fai
