Client: LEGO
Embark on a playful journey with LEGO's Year of the Rabbit promotions, a vibrant campaign to promote LEGO's new Lunar New Year festive sets and elevate sales from its other portfolios. Captivating events were activated throughout major markets in Asia, inviting shoppers to immerse themselves in the world of LEGO with brick building alongside family and friends. Quirky interactive online drivers were also created to showcase the new sets and drive conversion.
Campaign Video
Campaign KV
Rabbit Burrow Wonderland
Event Activation
Event Activation
An interactive event activation was conceptualised for asian markets to execute. Apart from highlighting our new festive LEGO sets, different experiences are also created to showcase the range of LEGO play.
Various executions from key asian markets including Taiwan, HongKong, Malaysia and Singapore.
Online engagements
Spin the Carrot IG stories:
A family friendly version of spin the bottle haha! A simple engagement to encourage family play activities with your own customised lego spinner.
Tap for Parade IG Stories:
Simple interactive content to highlight the new festive parade LEGO set up close with all its beautiful details.
Which Side Will You Build? IG Story:
The lower price point festive LEGO display set features two unique diamond builds that represent different lunar new year festive greetings.
Festive LEGO Microbuilds FB Gallery:
Apart from showcasing the new festive display set, we also want to inspire families to get creative with their very own festive lego builds.
Creative Director: Primus Nair
Art Director: Fai, Karen Wong
Copywriter: Tay Aik Tiao, Matias Choong
Animation: DUO, SGS
Photography: Studio W - Jing Wei
