Client: Kraft Jif Jaf
Prior to the revamp, Jif Jaf’s T-mall page was purely a retail space to display product bundle promos aesthetically. But we also saw opportunities in this space to introduce the quirky traits of each flavour profile to China as we will be using them for more content in the future.
It was also crucial to amplify the flavour visual cues as the distinct off-beat flavours were the unique highlight of Jif Jaf cookies. The vision we had for this page was to make it appear so delicious, as though you could take a bite off any part of it to enjoy a delightful treat. Glossy crunchy candy buttons, dripping fondue section divides, chocolate coated headlines, overall chocolatey warm tones, and a bucket load of carefree fun.
It was also crucial to amplify the flavour visual cues as the distinct off-beat flavours were the unique highlight of Jif Jaf cookies. The vision we had for this page was to make it appear so delicious, as though you could take a bite off any part of it to enjoy a delightful treat. Glossy crunchy candy buttons, dripping fondue section divides, chocolate coated headlines, overall chocolatey warm tones, and a bucket load of carefree fun.
Creative Director: Clinton Manson
Art Director: Fai, Raziff Lau
Copywriter: Benjamin Wight
